One-month Mobile Broadband Deals to be 'Game-changing'
London, UK (PRWEB) March 17, 2009 -- One-month mobile broadband deals will account for 20% of all mobile broadband sales in six months time as cash-strapped consumers increasingly look for ways to cut costs and commitments, according to Top 10 Broadband (http://www.top10-broadband.co.uk/).
Top 10 Broadband has seen the popularity of short and no contract home broadband (http://www.top10-broadband.co.uk/) packages soar in recent months and it can see a similar pattern emerging in the mobile broadband market where sales have grown four-fold since the start of the year to account for 5% of total mobile broadband sales.
This change is being driven in part by Britons' wariness of committing to a contract that could be up to 24-months long, such caution is likely to play more and more of a part in consumers' financial decision making as the downturn worsens.
Currently O2 is the only major mobile broadband (http://www.top10-broadband.co.uk/mobile_broadband/) supplier offering such hybrid deals but Top 10 Broadband predicts that others will soon follow suit. With the current 30-day O2 mobile broadband deal on offer, customers can forego signing up to a 12, 18 or 24 month contract in place of a one-month contract by paying £29.35 upfront for their mobile broadband modem or dongle. Additionally consumers can still enjoy download rates of £5 per Gb of download - a fraction of the rate associated with PAYG deals.
"One-month mobile broadband deals are soaring in popularity during the current recession as wary users are shunning long-term broadband contracts in favour of 'light' commitments. Last year, mobile broadband changed the UK broadband industry forever; now with new one-month deals, mobile broadband is continuing to cause game-changing shockwaves. Many fixed-line only broadband providers must be quivering in their cabled boots." Jessica McArdle, marketing manager at Top 10 Broadband.
Notes to Editors:
Top 10 Broadband is the UK's most popular dedicated broadband comparison site with over one million unique users a month. The site offers comparison tools allowing users to make efficient broadband buying decisions. Top 10 Broadband is run by Formula a web design and marketing company based in central London.
###